About Apple TV+

Apple TV, formerly known as Apple TV+, is Apple Inc.'s subscription streaming service launched on November 1, 2019, focusing exclusively on original film and television content branded as Apple Originals[2]. It offers a premium, curated library without licensed third-party shows, distinguishing it from competitors like Netflix and Disney+. The service is accessible via the Apple TV app, available on numerous Apple devices and select smart TVs and gaming consoles, with over 45 million paid subscribers as of 2025[2]. Apple TV’s launch was marked by high-profile collaborations with celebrities and creators such as Jennifer Aniston, Oprah Winfrey, and Steven Spielberg, establishing its commitment to quality and star power[2]. A key strategic aspect is its emphasis on exclusivity and diverse content spanning genres and international markets, including family-oriented programming like the Peanuts specials, which Apple secured exclusively until 2030[3][4]. Recent developments highlight Apple TV’s expansion not only in content but also in live sports broadcasting. In 2025, Apple became the exclusive U.S. broadcast partner for Formula 1, offering comprehensive race coverage through Apple TV, complemented by integration with other Apple services such as Apple News and Apple Music[5]. Additionally, Apple partnered with NBCUniversal to launch a bundled subscription combining Apple TV and Peacock, providing subscribers access to a wide array of originals, live events, and sports at a discounted rate, reinforcing its competitive positioning[1]. Apple TV is integrated into Apple’s broader ecosystem, included in Apple One subscription bundles, enhancing its value proposition[2]. The service continues to leverage advanced technology, offering content in Dolby Vision and Dolby Atmos, reflecting Apple’s focus on premium viewing experiences[2]. In summary, Apple TV has rapidly positioned itself as a premium streaming platform by focusing on exclusive, high-quality original content, strategic partnerships, and expanding into live sports, supported by seamless integration within Apple’s ecosystem and innovative technology[1][2][3][4]

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